Property Care by Absar Offers 8Marla Commercial on Pine Avenue Road in Etihad Town Phase 3 Pine Avenue Road in Lahore has rapidly evolved into one of the city's most significant commercial corridors. Formerly known as Neelum Road, this 150-foot-wide boulevard now serves as a high-speed link between Raiwind Road and Ferozepur Road, attracting massive investment due to its proximity to the Lake City Ring Road Interchange. As of early 2026, the area is being branded as the "Next M.M. Alam Road" because of its focus on high-end retail, corporate offices, and modern infrastructure. ## Major Commercial Projects The commercial landscape is dominated by a few key developers: Etihad Town (Phase 2 & 3): Currently the "hot" spot. It offers commercial plots (4, 5.33, and 8 Marla) on flexible 3-year installment plans. Its highly sought after for its 300-ft and 150-ft wide road connectivity. Etihad Town Phase 3 is currently considered the crown jewel of the southern Lahore real estate market. Its importance stems from a perfect storm of location, developer trust, and the "spillover effect" from the rapid saturation of nearby luxury areas like Lake City. Here is why Etihad Town Phase 3 is a high-priority zone for investors in 2026: 1. The "Southern Corridor" Connectivity Phase 3 is strategically positioned to benefit from Lahore's southward expansion. Ring Road Access: It is just a 5-minute drive from the Halloki Interchange, connecting it to the Airport and DHA in under 25 minutes. Major Road Linkages: It bridges the gap between Jia Bagga Road and Pine Avenue, effectively acting as a bypass for traffic moving between Raiwind and Ferozepur Road. 2. Massive Infrastructure Scale Unlike older, more congested commercial zones, Phase 3 is designed for high-volume business: Road Widths: Commercial plots are situated on 300-ft (Jhelum Road) and 150-ft (Pine Avenue) wide boulevards. This ensures zero traffic congestiona massive draw for high-end retail brands. Zoning: The master plan includes dedicated "Business Parks" and "Vertical Avenues," specifically designed for multi-storey plazas and corporate offices rather than just small shops. 3. High Commercial ROI & Brand Attraction Phase 3 is being touted as the "next luxury retail destination." Brand Migration: With Phase 1 and 2 already hosting brands like McDonald's and major fashion outlets, Phase 3 is the natural next step for franchises looking for larger footprints. Supply vs. Demand: The 5.33 Marla and 8 Marla commercial plots on the main boulevard have seen rapid price appreciation because they offer a rare combination of LDA approval and a 3-year installment plana rarity for such prime locations. 4. Developer Credibility (The "Etihad" Factor) In a market where delivery delays are common, the Etihad Group has a reputation for "Delivery Before Time." Phase 2 Success: The fact that Phase 2 commercials sold out almost instantly created a massive "Fear Of Missing Out" (FOMO) for Phase 3, driving up its market value before development was even complete. LDA Approval: Being fully LDA-approved makes it a "safe haven" for overseas Pakistani investors who prioritize legal security.