1. Naran Tourism, Naran Kaghan is a famous tourist destination, owing to its pleasant weather during peak season. Every year thousands of tourists rush to explore the valley. It is also the gateway to Gilgit Hunza in Summers by Babusar Pass. Naran Bazaar is very crowded in the summers with hotels and restaurants offering their services. In 2024/25, the government expects that 8 million tourists will explore the valley. 2. Requirements of latest Tourist Resorts. The increased tourism and facilitation by the government to the tourists, a demand for moderate living facilities is on increase on daily basis. To fulfill this demand a 4 star Luxury Hotel & Resort named Creek Resort has been designed and constructed in Naran. The project has just been completed in August 2024 and is available for sale by the owner. The main salient of the hotel are:- - Location: Naran, Mansehra District, Khyber Pakhtunkhwa, Pakistan - Land Area: 15.8 Kanals (approximately 1.975 acres) - Total Investment: $ 13.5 million (minimum) - Project Type: Luxury Hotel & Resort 3. Market Analysis. - Demand: Growing tourism in Naran, with 1.5 million visitors annually - Competition: Limited luxury accommodations, with scope for differentiation - Target Market: High-end domestic and international tourists, trekking enthusiasts, and adventure seekers 4. Hotel Details. - Rooms: 145 keys (deluxe, executive, suites, and villas) - Amenities: - Fine dining restaurant - Rooftop bar/lounge - Fitness Center - Spa/Wellness Center - Outdoor/Indoor Swimming Pool - Conference/Banquet Halls - Business Center - Parking - Services: - Personalized butler service - Room Service - Laundry - Wi-Fi - Travel Desk - Trekking and adventure activity arrangements 5. Financial Projections. - Average Room Rate: $200-300 - Occupancy Rate: 70-80% - Average Food & Beverage Cover: $50-100 - Conference/Event Revenue: $10,000-20,000 per month - Annual Revenue: $4.2-5.5 million - Break-Even Point: $2.5-3.2 million (Year 2-3) 6. Break-Even Analysis. - Total Investment: $13.5 million - Break-Even Point: $2.5-3.2 million (Year 2-3) - Payback Period: 4 years 7. Return on Investment (ROI) Calculation. - ROI = (Net Profit / Total Investment) x 100 - Net Profit (Year 4): $3.5-4.5 million - ROI (Year 4): 26-33% - Cumulative ROI (4 years): 100-120% 8. Running/Maintenance Expenditures. Monthly: - Staff Salaries: $30,000-40,000 - Utilities: $10,000-15,000 - Marketing: $5,000-10,000 - Maintenance: $5,000-10,000 - Total: $50,000-75,000 - Daily: - Staff Salaries: $1,000-1,667 - Utilities: $333-500 - Marketing: $167-333 - Maintenance: $167-333 Total: $1,667-2,833 9. Conclusion. The Creek Resort luxury hotel project in Naran offers a viable investment opportunity, with potential for strong revenue growth and returns. Achieving a break-even point within 2-3 years and ROI of 26-33% in Year 4, this project is expected to generate significant returns on investment.
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